When did journalists decide readers know every name that floats on the Internet Sea. An article references a person in the headline, but does not quickly identify what the individual does. I am poorly versed in popular culture, but still how hard is it to write, ‘the actor, Phyllis…, or Jimmy…, the acclaimed expert…
If you don’t, I’m headed to a new browser tab where attention being what it is, I’m not likely to return to your legacy news source to add clicks.
Similarly, remind me who you are talking about in a long article where that expert is quoted in the second paragraph then referred to by last name twenty-seven paragraphs later. Why force me to scroll up and down, up and down in an attempt to find that name or again head to a new tab.
Please remind me even when you think I should know or be able to remember. I do not and cannot.
east of the fog 